SHR, Sceptre Hospitality Resources, is a leading provider and pioneer of advanced tools and services that help hotels execute their best distribution strategy while delighting guests and optimizing revenue.

Our Mission

To simplify the complex world of hoteliers with innovation and superior service.

Headquartered in Houston, Texas, with offices in Europe and Asia-Pacific, SHR, Sceptre Hospitality Resources, is a leading provider of meaningful technology that helps hotels execute their best revenue generation strategies. With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with an evolving suite of AI-driven solutions, ranging from high-level distribution to intricate guest management. In addition, the company offers Revenue Management for Hire to brands, chains, and management companies.

SHR brings hoteliers nimble, real-world technology, intelligently supported by tested industry experts—keeping hotels competitive.